Plastic Free July
June has just ended, and with the end of the first summer month came the end of what for us has been the busiest time of the year: the Ocean Month.
In these 30 days, like in the other 335, we did not stop thinking for a second about the Ocean, in an effort to spread more and more of our values: love and respect for the sea, the essential source of life. We gave life to our first screening with VD News, we were guests at the headquarters of Luna Rossa Prada Pirelli at the workshop organized in collaboration with the artist Max Lamb, we finally saw our partnership with the Genoa Aquarium come to fruition.
July has crossed the gates, and with the first of the month we can say that Plastic Free July has officially started. The challenge will run for 31 days and aims to push consumers to minimize the use of single-use plastics in order to adopt alternative and sustainable practices in their daily routines. The first Plastic Free July was established by Rebecca Prince-Ruiz, its founder, and some members of the Western Australian Government. It is amazing how, from being a small campaign in Australia, it has come to be known and promoted worldwide, involving millions of participants who are increasing year after year.
Plastic Free July is a global movement that supports millions of people in feeling part of the solution to the plastic pollution problem by putting the individual at the center, a key part of the change needed to defeat climate change. Indeed, by subscribing to their platform, one can receive and exchange tips every week on how to reduce one's use of single-use plastics in every context (home, school, work, and sports), so as to stay energized and motivated. Without any doubt, the goal is to extend this initiative to the rest of the year to make our daily actions the starting point for institutions and companies to find a global solution.
Ogyre this July will strive to make it easier for you to achieve a plastic-free life by providing some tips, here some.